Monday, May 25, 2009

Sales and Marketing (Sales Force Plans)

Why have a Sales Force Plan. First if a company wants to have the right sales organization, they must have a plan.

Start with a Mission Statement:

First, management decisions and behavior patterns must always comply with the highest ethical standards of moral management style. In addition, their daily activities must be with right behavior and professional standards inclusive of ethical leadership.

Furthermore, the Managers success is always contingent upon being fair to all employees, due process and justice. Still further, to comply with legal obedience according to the law and work well above the law. The management strategy must always be in align with sound ethical standards and be a leader when there are ethical dilemmas. To this end, all employees will also follow the highest ethical standards and to give outstanding customer service as to what this organization was originally built upon.

Second, you need to have all of the following elements to be successful:

Marketing and Distribution
Management Decisions
Target Market
Marketing and Advertising
Territories
International Licenses
Competition
Brands and Products (Sales Accounts)
Organizational Chart
Developing a Sales Force (Inside and Outside)
Sales Force Deployment and Training
Additional Sales Training in Sales Force Socialization
Sales Force Compensation
Compensation and Training Costs
Sales Forecast
Sales Profitability Analysis
Last Three Years Financials
Recent Activity
Newest Timeline and Growth

As you can see there is a lot to devising a sales force plan.



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