By Rex M. Tanner
Something that never ceases to amaze me is people who have the "Field of Dreams" movie mindset. "If I build it, they will come." People launch brand new websites and actually think they can just plaster it with Google AdSense and begin to plan an early retirement. That intuition came true for Kevin Costner in the movie, but on the internet, nothing could be further from the truth. Realize that hundreds of thousands of web pages are added to the internet everyday. Not to mention the countless websites that already exist on the internet.So, how exactly do you expect visitors to find your website? To put it simply, if your not getting a substantial amount of web traffic, making money from text ads will never happen. Ask yourself "what kind of content would make visitors want to regularly visit your website?" This is very important. Think about what websites you visit most often. Why do you visit these websites so frequently? It's most likely because those websites feature 'fresh unique content' that's interesting. This is why popular blogs, news sites & social media websites get the bulk of all internet traffic.
Blogs are most definitely the best choice when it comes to monetization. Popular blogs offer reviews & tips while allowing the visitors to connect with like minded individuals. Before you think about serving up ads to your website visitors, you should really focus on delivering fresh unique content regularly. Unless you're an expert at internet marketing, you will need to learn everything you can about traffic generation.
Keeping up a blog is hard work. I have seen so many people put up a blog and make a few posts only to abandon it a week or two later. In fact, the internet is clogged with many of these dormant blog websites.
If you choose a topic that you are passionate about, blogging will be much easier. You may also consider hiring writers to create articles for your blog. If you're not a big fan writing, you can find reliable & affordable freelancers for article creation. This will free up some extra time so you can focus on other important tasks.
Another point to mention is learning the techniques for creating content that is 'buzz' worthy. If you do this right, this can literally cause your server to freeze! Although most website owners would cringe at the thought of their server acting up, many website owners dream of having that so called 'problem.'
Spend some time reading blogs that are in your industry daily. Come back to them often and make notes. What do they do that you like? What do they do that you could put a spin on or do better?
Yes, there is still plenty of money to be made from publishing ads on blogs and websites, you have to know the game of traffic to make it work well. If you can afford it, you should hire an expert consultant.***
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Rex M. Tanner is an admitted web "geek" and acts as the Senior Project Manager for Kiwi9 Web Design & Marketing. You can find professional web design in Chicago with the fastest growing Chicago web design company at Kiwi9.com
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