By Anwar Alam
No link building campaign can be deemed as complete without the use of Squidoo Lens and HubPages Hubs. While there are lots of traditional approaches of building backlinks to your site, Squidoo and HubPages are top of the class social media sites that offer high quality contextual link building opportunity.If you have been building backlinks for your site for some time, then you know that typical methods like directory submission, social bookmarking, blog commenting, link exchange, etc. are not helping you secure the top search engine spot you are targeting. While these methods still work to some extent and do get your SERP (search engine result pages) ranking up, they are just not enough for top ranking within a competitive niche.
Out of many social media sites these days, Squidoo and HubPages proved to offer the kind of contextual backlinks that Google seem to like a lot these days. Basically what you do to use these two social sites for your link building purpose is to join the sites for free and publish uniquely written articles covering the topics of your own site. Once you publish the articles with Squidoo and HubPages, you then need to promote those pages as well for search engine indexing. Within the articles, you can use the keywords as anchor texts to link back to your own site.
On Squidoo, each page built is called a lens. Once you sign up for a free account and login to your account, you will see your dashboard which you can navigate through to do what ever you want to do within Squidoo. If you are to build a lens for the first time, then you can just click on the link where it says "make a new lens" on the top left corner of your dashboard. One important piece information you need to know is that, you need to build a lens with at least 3 modules (basically 3 paragraphs under 3 different headers) for Squidoo to view your lens as complete and allow you to publish it. It is ideal that you write your article in an SEO friendly fashion dividing the article by multiple paragraphs before you start building your lens. Once the article is written, you can just copy each paragraph under one separate module. You also have the option to add images on your lens which will make the lens look lot more attractive.
Link building with Squidoo is easier than HubPages because Squidoo lenses offer you dofollow links to begin with where HubPages external links are nofollow to begin with. There is a way which allows you to get the external links to turn to dofollow however.
HubPages is pretty much same as Squidoo as it also offers you the opportunity to publish your article for backlinks. Pages and paragraphs on HubPages are called hubs and capsules compared to lenses and modules of Squidoo.
While link building with HubPages offers the same great benefit as Squidoo lenses, there is a little bit of extra work involved to make the hubs dofollow. Each hub account has a personal hub score which needs to be 75+ for the hubs under that hub account to be dofollow. It is not very hard to achieve 75+ personal hub score and all you have to do is to promote your hub to get some traffic and backlinks. More traffic and backlinks you will have, higher your individual hub score will be. Keep in mind to login to your hub account and edit your hubs once in a while which will also help. ***
----------------------------------------------------------
There are many other social media sites which you can use for link building purposes but HubPages and Squidoo are two sites that are being utilized most by advanced level SEO experts. There is no limit as to how many lenses or hubs you can build so you can just build one page after another one and use these 2 sites for unlimited backlink source.
For more information on link building, visit the author's SEO Blog.
Article Source: http://EzineArticles.com/?expert=Anwar_Alam
