By Gretchen Parks
People join your e-mail newsletter or list to get information they think only you can provide them. They see you as a valuable resource in their quest for more knowledge on a particular topic. So, you are obligated to provide value in return for their e-mail address. In doing so, your list of subscribers will become more loyal and your relationship with them will benefit in many ways. So, how can you provide them value beyond the initial promise of content?1) Weekly webinars are a great tool to connect further with your potential business partners, to share ideas, and to answer questions. GoToWebinar is one of the most widely used resources for hosting webinars.
2) Social Networking- invite your potential partners to connect with you on other websites such as Facebook, Twitter, Myspace, your personal blog or online community so they can get to know you better on a personal level. Sharing value through these types of sites will teach your partners how to integrate social community into their marketing plans.
3) Scheduled Coaching Calls- Make plans to spend time on the phone assisting serious online business builders. The one-on-one approach will bind them to you while making you the approachable "expert".
4) Give away free audios, e-books, videos, or other training as a bonus gift to potential partners who decide to take the next step and purchase from you.
5) Provide the leadership that every new online marketer is looking for. Be confident in your ability to show other people how to achieve their own success.
By providing extra and continuing value, your list retention will improve, you will experience more sales, more sign-ups, more involvement with prospects, and a continued sense of purpose as you experience your own business evolve to the next level.
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Visit http://www.FocusOnNetworking.com for more tips and strategies to build your home-based business. Gretchen Parks knows the secret of successful online and offline marketing. She is willing to share that secret with you... all you have to be willing to do is learn.
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