Landing Page Optimization - More Profitable Than Chasing Web Traffic

By Tony Simpson

We show how you can make far more money by carrying out effective landing page optimization than you will through chasing after more web site visitors with paid advertising or SEO.

If you run a website to make a profit you don't need me to tell you how critical it can be to get enough visitor traffic looking for what you have to offer. You may well be spending a lot of time and/or money on getting more traffic through SEO or PPC.

But, do you spend as much time and money getting more from existing web site visitors as you do in getting more traffic ?

I am confident that for most web site operators the answer would be NO !

Getting ever more visitor traffic to a web site has for many site operators become an all consuming obsession that underpins almost everything they do. Whether its SEO or free and paid advertising, the focus is all about increasing site traffic.

If you increase visitor traffic to your site through search engine optimization by paying for SEO services or by doing it yourself, the time you spend developing your site, still costs money. Your time is not free as any accountant will tell you.

Let me try to illustrate the point with a simple example. Assume by spending 20 hours a month you get 1,000 extra visitors to your site and you value your time at $1,000.

Or let's assume you use Pay Per Click (PPC) to drive 1,000 more visitors per month to your site costing $1 per click, which would cost $1,000 per month.

If 2 out of every 100 visitors sent to a landing page buy a $100 product those 1,000 visitors would provide 20 more orders worth $2,000. After subtracting advertising costs of $1,000 the net gain from PPC visitor traffic is $1,000 for the month, or $3,000 over three months.

Rather than marketing the site through SEO or buying traffic using PPC lets assume the equivalent amount of $1,000 per month is spent on landing page optimization spread over 3 months.

From the existing website traffic, assume 1,000 visitors are presented with an optimized landing page that converts 5 in every 100 visitors into buyers. Those 1,000 visitors would produce 50 orders, or 30 more orders per month than generated going to the existing un-optimized landing page.

Those 30 extra orders, worth $3,000 would give a net gain of $3,000 - $1,000 or $2,000 per month after deducting the cost of landing page optimization. Over 3 months the return on investment or ROI would be $6,000.

Compare the $6,000 gained from landing page optimization with the $3,000 gained from paid visitor traffic over the same 3 months and the gain is an extra $3,000 more than from just traffic promotion.

So, landing page optimization clearly produces the better return on investment and more profit.

Of course one might argue with different numbers the results for landing page optimization would be different, or that these figures have been specially selected to prove a point. Yes they were chosen to prove a point, but there is nothing special about these figures.

Another great bonus to landing page optimization is that you DON'T pay for it month in, month out, like many forms of traffic promotion. Once the optimization is done you continue to reap the extra profit month after month at no extra cost.

You can calculate how long landing page optimization is likely to take for one of your web pages with our online landing page optimization test duration calculator. You can also determine if your page would be suitable for optimization using our online landing page optimization qualifier

Tony Simpson has over 7 years of experience in web site design, site optimization, including search engine optimization and offers a wide range of website optimization services to cater to all pockets, even those that are currently empty.
Article Source: http://EzineArticles.com/?expert=Tony_Simpson

Consider Art in Your Collaterals

By Charen Smith

Art is an element in any marketing campaign that many business owners use to create even cheap booklet printing into a more effective ad. Whether you're a small business enterprise or a Fortune 500 production, the fact is that art makes your marketing campaign, be it printing booklets or flyer printing or even sticker printing more attractive and appealing to your target market.

Many businesses know that. Expert marketers will tell you the same thing. Art in your marketing collateral such as printing booklets provides your target clients with the means to give you a positive impression. Art helps your ad to create a greater impact that will appeal to your target clients' fancy. Including art in your ad is significant in attracting the right response to your campaign.

So if you're ready to add elegance and pizazz to your marketing collateral such as your cheap booklet printing, this is the time to include art in your collateral's design. You may either choose to hire a professional and skilled artist to do the job or you can create one for your business with the help of an online printing website.

For a more classy and vintage look, you can choose works by artists of the contemporary era. Just be sure to choose an artwork that will make your target clients pick up your collateral even if they don't have a need for your products and services at the moment. They will surely be reminded of you when the time comes that they would be needing your business in the future.

Nevertheless, be sure to remember never to put too much when printing booklets for example. There is such a thing as too much too many. It will only make your ad look cluttered and even distract your prospect from the true essence of your message. The key is to select one that would emphasize and draw your readers' attention to your message. If your artwork can do that then indeed you have found the right one for your marketing collateral.

The bottom line is to include your artwork so that you're able to achieve the results you expect from your marketing collateral. This means using your graphic image to add and not to lessen the impact of your message. If your artwork takes away the limelight from your message then it's not worth the hassle of putting it in your ad. Always remember that your art is there only to add appeal to your ad; and not to distract your readers from the most important element which is your message.

For comments and inquiries about the article visit Printing Booklets and Cheap Booklet Printing
Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.
Article Source: http://EzineArticles.com/?expert=Charen_Smith

Mini Sites? How About Marketing Profit Machines?

By Tamas Gloetzer

One of the hottest trends in the online marketing world is the use of mini sites. If you've spent any amount of time on the internet, you have undoubtedly ran across a few of them. What exactly are mini sites and how can you use them to your advantage?

Mini sites are 1-3 page websites that are put up in order to sell a product. They usually have one long front page and maybe a couple small support or info pages. People will usually make the first page a sales letter. If you've ever seen a Clickbank product, this is undoubtedly the format of the website that you saw.

Mini sites are usually very simple. The main focus of the page is the text that is written. On a sales letter, you want the potential customers to read the letter and stick to the point. You won't find a lot of revolutionary website graphics or special features. Some of them have a short video or audio, but other than that it's pretty plain. You'll probably see a few pictures of people for testimonials and a picture of the product, but other than that, not much else.

Site owners love mini sites for a few reasons. First of all, finding a great deal on hosting for one or two pages is easy. You don't have a lot of money invested in your site upkeep. You just build it and put it up and start collecting the checks.

Another reason that many people love these mini sites is because they are simple to put up. You can learn some basic HTML or use a simplified website builder to put them up. You don't have to be a genius or a computer freak to put one together.

The most important thing about mini sites is that they allow you to create multiple sources of income. Many wealthy people will attest to the fact that this is the best way to become rich. Once you put up a mini site, you will generate sales from the site. It does the work for you and you can set it up where you just get paid from that point forward. After you've set up one mini site, you can just move on to the next one. Before long you've got an entire empire of mini sites.

Even if the mini sites only brought in a few dollars per day, if you get 100 mini sites set up, we're talking about some serious cash. Think about not having to lift a finger but you still get paid every day from your army of mini sites. That is a pretty intriguing thought to say the least.

Do not be confused by thinking that you need to make a full-blown content site to be effective. Content sites are valuable as well, but they are the exact opposite of a mini site. You aren't trying to make a 100 page website with lots of multimedia content here. You are just cranking out a short little website that is designed to sell a product.

Overall, mini sites are a great way to make some extra money. If you do it well enough and remain consistent, you could turn it into a full-time income. The opportunities with mini sites are virtually endless. They are only limited by your imagination and your work ethic.

Want to learn more about how to set up mini sites? This free video course is for you. Sign up at http://MySecretMiniSiteProfits.com
Already have a mini site up and running? Learn how to increase your profit. See this video message at http://MarketingProfitsExposed.com
Article Source: http://EzineArticles.com/?expert=Tamas_Gloetzer